Your Marketing Plan


	Your Marketing Plan

	Your Marketing Plan by Lynn Terry http://www.webservicenetwork.com If you don't have a Marketing PLAN, you need one! You cannot just build a website and expect to own a profitable online business~ You absolutely have to put some time into implementing a serious marketing strategy! Here are a dozen marketing tactics to consider: 1)Networking Email Discussion Groups and Discussion Boards are a great place to meet potential clients! Join the conversations, use proper ~netiquette~, and include a professional and compelling signature line with every post! 2) Press Release Submitting a Press Release, both online and offline, can earn your website some serious exposure! Is your product or service unique? Do you have an interesting story to tell, or something newsworthy related to your business? See: Press Release Templates & Examples http://www.morebusiness.com/templates_worksheets/press/ 3) Website If you don't already have a website, its time to get started! With all of the free resources available (http://www.webservicenetwork.com/sswt_archives.htm), you can publish your own site relatively quickly! See: The Absolute Beginner's Guide to Starting a Web Site by Milana Nastetskaya, FREE DOWNLOAD: http://www.webservicenetwork.com/ebooks/BeginnersGuide.pdf 4) Newsletter/Ezine Publishing a Newsletter can be one of the most profitable aspects of your online business. See this section of the SSWT Archives for Newsletter Tips: http://www.webservicenetwork.com/sswt_archives.htm#newslette rs And be sure to sign up for Subscription Rocket to gain thousands of new subscribers! http://www.subscriptionrocket.com/cgi-bin/r.cgi?r=1289 5) Write Articles / Reviews If you're looking for a powerful way to get FREE publicity and build your credibility at the same time, then writing articles may be your answer. This article is jam-packed with great tips and information and excellent resources to set you on the road to publishing your work right away! http://www.webservicenetwork.com/articles/WriteForPublicity. htm Also, try submitting to these article mailing lists: http://groups.yahoo.com/group/article_announce/ http://groups.yahoo.com/group/WriteitPublish_Announce/ http://groups.yahoo.com/group/netwrite-publish-announce/ http://groups.yahoo.com/group/aabusiness/ 6) E-books Ebooks can provide the Internet marketer one of the best promotional tools online. With its vast variety of uses, just one quality ebook development and distribution can produce an on going viral marketing tool that will work 24 hours a day, seven days a week and multiply itself by leaps and bounds. Your ebook can literally be viewed by millions simply by giving it away. See: http://www.webservicenetwork.com/articles/ViralMarketingEboo k.htm If you are interested in publishing your own Ebook, grab this free download: http://www.webservicenetwork.com/ebooks/SelfPublishing.htm 7) Start Your Own Affiliate Program Do you need a fast-moving, high-sales Affiliate Program for your product? An Affiliate Program puts thousands of people to work for you as your Personal Sales Team ~ and you don~t have to pay them until they make a sale! My personal recommendation would be to list your product at ClickBank (http://zzz.clickbank.net/r/?lynnwsn)~ it is by far one of the most popular programs to use, with an exceptionally high success rate. Put them to work for you today & increase your sales dramatically this Holiday Season! 8) Pop-up Windows Used correctly, Pop-up windows have proven to dramatically increase newsletter subscribers. Place the script on the front page of your site, and be sure to use cookies so that the window only opens once per session for someone viewing your site. If your viewer subscribes, they are then taken to a ~thank you~ page for confirmation ~ this is a great place to add links to make back-end sales! 9) Testimonials Publishing your clients personal testimonials on your website increases your credibility to new clients. When you receive a compliment from a client, ask permission to publish it on your site! Offering them a link in return is a great incentive. Writing Testimonials can be a Powerful Advertising Technique! Be sure to send your testimonials to vendors when you are pleased with a product or service, and include permission for them to publish it (along with your byline). You can also publish Product Reviews and Testimonials in your own Newsletter or on your website ~ using your affiliate links! 10) Search Engine Optimization Make sure you have Meta Tags embedded in your web pages which include keywords and a website description. Your content also matters! Make sure that the content on your webpage is rich with keywords and relevant information~ also look at image names and ~alt tags~ ~ these can be used to optimize your site for Search Engine placement as well! Be sure to exchange links with reputable sites that are complimentary to your target market ~ Getting listed on high traffic sites is a major plus! (Forget FFA and Free Classifieds!). You might also consider Pay Per Click options. See: http://www.webservicenetwork.com/payperclick.htm 11) Create Your Contact Lists Consider everyone that you know, that you have done business with in the past, or that has requested information from you~ Send an email out to your contacts, and invite them to view your new website, subscribe to your newsletter, etc. DO NOT continue to send email ~ it might be considered ~spam~ ~ just a friendly invitation or announcement would be advised. You might also consider the "Follow Up" approach. Example: "Hello, we haven't spoke in awhile. How are things going for you these days?" etc etc ~ and end your Follow-Up email with a compelling Signature Line! 12) Online Auction Sites (eBay) Listing products on the online auction sites is also a great marketing tactic! While you cannot blatantly promote your website on most auction sites, you can create a Profile (or About Me) page and add that link in your auction description. Also, if you are selling products that you offer on your website, this is a great opportunity to reach a wider market and gain new contacts. Don't Forget your Signature Lines in the correspondence with potential bidders ~ along with you Follow Up emails to winning bidders! This article courtesy of http://www.dbusinessopportunity.com. You may freely reprint this article on your website or in your newsletter provided this courtesy notice and the author name and URL remain intact.